Exhibit Details
The Betsy – South Beach presents The Goal is LOVE, a monumental projection work by local transmedia artist dNASAb, commissioned for The Betsy Orb—the hotel’s sculptural public art space tucked into the restored alleyway at 14th Place, between Ocean Drive and Collins Avenue. On view nightly from June 11 to July 18th, the immersive installation celebrates the 2026 FIFA World Cup in the Americas, blending live-action filmmaking, generative media, and immersive storytelling to explore the passion and emotional mythology of the world’s most beloved sport. The artwork is precisely mapped to the Orb’s spherical surface using The Betsy’s new, permanent, state-of-the-art projection system—creating a vivid visual experience designed specifically for this unique “soccer-ball-shaped” canvas.
Free and open to the public. Guests are also invited to extend the experience at The Betsy’s dining destinations nearby—including LT South Beach, home of “The Dessert Orb,” a delicately crafted chocolate confection inspired by the installation.
About the Artist: [dNASAb]
[dNASAb] is a Miami-based transmedia artist working at the intersection of film, generative media, and immersive storytelling. Blending live-action and digital techniques, [dNASAb] creates cinematic works that transform public space into shared experience—inviting audiences to step into stories shaped by emotion, movement, and contemporary culture.
